The strength of Puerto Rico as an investment opportunity lies, among other things, on its political stability, its modern infrastructure, and a highly skilled bilingual workforce. We are the main air and sea access hub in the Caribbean with multiple weekly flight options to and from the United States and mayor cities in Latin America and Europe and ports that accommodate all types of vessels and cruise ships.
Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media?
Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the importance of social media engagement. Various social media terms are often misinterpreted and some are even thought to mean the same thing.
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content.
In a perfect world, every one of your followers would see every piece of content you posted. Also, one person could have multiple impressions for a single piece of content.
If you saw both forms of activity in your feed, that counts as two impressions for the same post. If every one of your followers sees that Tweet, you have a reach of users—along with impressions.
To continue, say tomorrow you publish two Tweets to the same followers. However, now you have impressions. Because every single one of your followers saw both Tweets you published.
If you recall nothing else about reach and impressions, remember this: Reach is the number of people who may have seen your content, while impressions are the total number of times your content was displayed to people.
For example, there are different kinds of reach and impression metrics on each social network—Facebook to be specific. Facebook shows reach and impressions broken down by post type and other categories, which is necessary to understand when looking to improve. Impressions On Facebook, reach falls into three different categories: This represents the number of unique people who saw your content—for free—in the News Feed.
This is the number of unique people who saw your paid content, such as a Facebook Ad.
This is the number of unique people who saw your post or Page mentioned in a story published by a friend. These stories include actions such as Liking, sharing or commenting. There are a number of factors that play into your Facebook reach.
Depending on the type of reach you want to grow, you might follow different strategies. The number of times your content was displayed—for free—in News Feed or on your Page.
The number of times your paid content—such as a Facebook Ad—was displayed. The number of times content associated with your Page was displayed in a story published by a friend. These stories include Liking, sharing or commenting.
But remember our first example we discussed. If five Facebook fans each saw your post twice, the result would be 10 impressions the number of times displayed multiplied by the number of unique people who saw it and a reach of five the unique people who saw it.
When a Facebook Ad is served, it means the publisher told the system to deliver an ad. Served impressions include ads that no one sees because they appear below the fold or because the person left the page before it could finish rendering.
However, viewed impressions count from the moment the ad enters the screen of a desktop browser or mobile app.REORGANIZATION PLAN NO.
2 OF Eff. July 1, , 35 F.R. , 84 Stat. , as amended Pub. L. 97–, §5(b), Sept. 13, , 96 Stat. , Prepared by the President and transmitted to the Senate and the House of Representatives in Congress Assembled, March 12, , Pursuant to the Provisions of Chapter 9 of Title 5 of the United States Code.
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